• More than seminars …

          In our in-house and online trainings, we awaken the passion for learning! And if you need help, we will of course be happy to coach or advise you!

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        • Experience a variety of our seminar offerings in digital form.

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        • Coaching.

        • Personalized support for individuals and teams with special tasks.

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        • Consulting.

        • Expert knowledge and years of experience for specific solutions in the company.

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        • This is who we are.

          A unique team of dedicated trainers, coaches, consultants and moderators, who are committed to your tasks and goals with expert knowledge, heart and mind.

        • Trainer and consultants

        • A winning, modern didactic, expert competence and experience in a nutshell.

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Seminars on the topic of exhibition

With a PowerMesseBriefing© you prepare your stand team optimally for trade fairs and congresses. Therefore, in our PowerExhibitionBriefing we put great emphasis on the key potentials for success: addressing visitors proactively, customer oriented behavior and highest motivation. You will inspire existing customers as well as new visitors for your services, products and solutions.

You want to successfully present your company at an exhibition booth? With our booth coaching that is specifically tailored to your needs, you create the foundations for a successful exhibition appearance. With skillful discussion strategies, your booth team will remove any communication barriers and begin to gain new customers. Whether it´s about the planning and implementation of an efficient communication concept or the active support of your employees during a trade show, we support you and your team on the path to an unforgettable exhibition appearance. The focus is always on the motivation of your booth team.

What our PowerExhibitionBriefing means for your team:

  • Top motivation
  • Visible real customer orientation
  • Constructive team work
  • Placement of marketing messages
  • Internalization of exhibition objectives
  • Swearing in of the booth staff (booth manager and team)
  • Tips and tricks for an attractive presentation
  • Topnotch performance right from the start

Our booth coaching compromises:

  • Morning and evening team briefings (stand team, stand manager, etc.)
  • Communication planning and design at the information / sales point
  • Charging and processing sales information and customer data
    Creating a conversation form
  • Planning and distributing team tasks
  • Motivation and anti-stress actions
  • Work absence planning
  • Conflict and complaints management
  • Team building and motivation-fostering measures during the exhibition

At a glance

5 reasons for Lorenz-Seminare

In-house or online

Ideally, our seminars are held on your premises to give employees new impulses in more familiar surroundings. In this way, what has been learnt is consolidated and can be applied directly in everyday life. Alternatively, we also offer the option of conducting training online via Web-Meeting — without loss of the otherwise accustomed quality and without reduction in the proportion of practical content.

B2B reference

Many of our customers are active in the B2B sector. This is where professional partners come together to jointly realize their business. A high level of education and training is an all-important key to success here. Our B2B sales training programs are the best-in-class: focused, individualizable, future-oriented, motivating, and aptly organized all around both nationally and internationally.

Tailored seminars

All our training sessions are based on professional tools, techniques, as well as some self-developed innovative methods that can be completely adapted to the specific characteristics, goals and needs of our customers. This ensures maximum performance at a scalable budget.


The economy is now almost completely globalized. We have also adapted to it as far as training is concerned. Whenever you wish to advance your company’s qualifications, we will accompany you with our multilingual and intercultural experience. Whether it be Europe-wide, in Asia, the Middle East, North or South America, you will need training of the highest quality that we deliver.


Our team is committed to supporting you and your company in all aspects of the project through further education-oriented personnel development. Our trainers and personal coaches will motivate, challenge and encourage. It is our goal to noticeably move you and your company forward. This also includes innovative knowledge and inspiring learning methods, as well as excellent training management. From our headquarters in the German Rhineland/Palatinate, we work with customers worldwide.

Give it a shot?

If you have any questions about the seminars or would like a program tailored to your needs, we will be happy to assist you. We are looking forward to hearing from you!

Offen für alle Teilnehmer - Online buchbar

Wissensbisse: Unser neues Online-Format

Das neue Inhaltsformat „Wissensbisse“ von Lorenz-Seminare definiert unsere Online-Trainings ganz neu. Erstmalig bieten wir bewährte Themen aus unseren Seminaren als offenes Training für alle Teilnehmer an. An je fünf Terminen – aufgeteilt in Zwei Tracks zu VERKAUF und PERSÖNLICHKEITSENTWiCKLUNG vermitteln wir die absoluten Insights aus Vertrieb & Selbstführung.