{"id":8119,"date":"2026-03-06T12:33:15","date_gmt":"2026-03-06T11:33:15","guid":{"rendered":"https:\/\/www.lorenz-seminare.de\/uncategorized\/b2b-sales-in-transition-the-role-of-the-sales-force\/"},"modified":"2026-03-06T12:33:15","modified_gmt":"2026-03-06T11:33:15","slug":"b2b-sales-in-transition-the-role-of-the-sales-force","status":"publish","type":"post","link":"https:\/\/www.lorenz-seminare.de\/en\/podcasts\/b2b-sales-in-transition-the-role-of-the-sales-force\/","title":{"rendered":"B2B sales in transition: the role of the sales force"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the latest episode of &#8220;Einwand:Los&#8221;, presenter Karl Heinz Lorenz welcomes a special guest: Christoph Winter, an experienced sales representative in the tool trade. Together they discuss the challenges and opportunities in marketing and sales, especially in the B2B market. In view of the changes in the global market, supply chains and the increasing digitalization of sales processes, companies are under enormous pressure. Nevertheless, many professionals consciously choose a career in sales. You can find out why this is the case and what special features field service entails in this exciting interview. Be inspired and gain valuable insights into the world of field sales!     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: B2B-Vertrieb im Wandel: Die Rolle des Au\u00dfendienstes\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/41ETx5ECqyBuMf5yBkB1E7?si=047db31c0ff74d64&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the latest episode of &#8220;Einwand:Los&#8221;, presenter Karl Heinz Lorenz welcomes a special guest: Christoph Winter, an experienced sales representative in the tool trade. Together they discuss the challenges and &hellip; <a href=\"https:\/\/www.lorenz-seminare.de\/en\/podcasts\/b2b-sales-in-transition-the-role-of-the-sales-force\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":6279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[26],"tags":[109],"class_list":["post-8119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-b2b-sales"],"acf":[],"yoast_head":"<!-- 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