In this podcast, Karl Heinz Lorenz was a guest on Oliver Widmann’s podcast “Launch like a Pro”. In this podcast episode, we welcome Karl Heinz Lorenz, Managing Director of Lorenz-Seminare. He has been active in the world of the self-employed and entrepreneurs for a quarter of a century and has experienced an astonishing transformation in the acquisition of new customers. We dive into the dynamics between B2B and B2C target groups, buying centers, look at the development in sales and explore the essential steps in building a successful seminar business. But it’s also about the personal journey of an entrepreneur: what qualities and skills are crucial for long-term success in an industry that has changed during corona, especially in recent years? These and other exciting insights await you in our latest podcast episode!
