Selling in the shark tank: How to outrun the competition in B2B
In this episode of "Einwand:los", we take a deep dive into the reality of the predatory market with B2B expert Marc Goettiger. Find out how you can assert yourself in...
We create space for your strengths. With a passion for learning.
For over 20 years, Lorenz-Seminare GmbH has been offering individual concepts for coaching, training and consulting to support you and your employees in achieving your corporate goals – in-house or online.
We create space for your strengths. With a passion for learning.
For over 20 years, Lorenz-Seminare GmbH has been offering individual concepts for coaching, training and consulting to support you and your employees in achieving your corporate goals – in-house or online.
Distribution
With our “Success in Sales” seminar program, we create the highest level of sales competence from beginners to top experts to leaders.
Transition
Shaping change and successfully mastering role changes, change processes & leadership launches. We provide leadership strength where uncertainty arises.
Coaching
Our personal coaches are experienced sparring partners in business, create clarity when reorienting yourself and accompany you to the top with your career goals.
Online trainings
Our online training courses turn the home office into a motivating training room: practical, interactive and fun to learn!
Knowledge
Exciting content for high performers
Learn to sell better in short online training courses
Are you looking for new impulses for your sales department or your sales team? Then our knowledge bites are just right for you: In 5 exciting online training sessions, we go through exciting topics in 60 minutes with a maximum of 40 participants. Based on feedback from our in-house training sessions, we have selected the topics that our participants say will bring you the greatest and fastest results.
In 5 sessions spread over two weeks, you will learn the most important and latest impulses on the subject of sales talks, sales psychology, customer types and elevator pitches.
DNDW® test
Understand who is sitting opposite you.
And thus develop potential.
In sales talks, we don’t just meet one type of customer. We bring ourselves into play, our personality and behavior. We sell “our way” and develop our own sales style over time. Avoid unpleasant conversations without results. Learn how to approach difficult customers more effectively and align common interests.
Take the free DNDW-Test® and find out more about your salesperson type!
Testimonials
What our participants say
„I really enjoyed the training. I have both a project management and sales background, so this was very interesting and helpful to me. I am a people person, so I really enjoy learning additional effective ways to successfully communicate with others and win their trust, get them engaged in the process and arrive at a mutually beneficial deal! I especially liked the 7/30/2025 session where we learned how to have a clear agenda and strategy. I have already put these tools to use! From this day forward, I will always remember these important steps: --> Warm up --> Analyze needs, understand interest --> Offer & argumentation --> Positive perspective --> Conclusion / deal This can be put to use in every interaction with others, regardless if it is a sales meeting or just regular day to day interactions with colleagues, internal/external customers, family, friends. It's a game changer! Thank you very much for the great training! 🙂“
„Thank you very much first of all. I have rarely had a lecture/seminar that I could take so much from and that was so clear and understandable in its message. “
„The best seminar leader so far. She responded very well to the wishes and questions of individuals. I liked the practical exercises. It was also a nice group & pleasant atmosphere! I will apply what we discussed! “
„I found the seminar to be a refreshing, entertaining sales training course and was able to take away a few points for myself that I am happy to pass on to my GVL.“
„A very good seminar. Very inspiring and lots of input for change. “
„Good mix of theory and practice“
Get a little better every day.
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Take a small step forward every day – with practical ideas and valuable expert knowledge straight to your inbox. Our expert letter regularly provides you with proven strategies and fresh food for thought on leadership, communication and personal development. Short, concise and immediately actionable.
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Podcast
Einwand:los - The podcast for convincing communication
More persuasive power, more sales success, more personal development – Einwand:los provides you with valuable knowledge, motivation and real practical insights into professional communication and sales skills in the B2B market.
host Karl Heinz Lorenz talks to successful professionals about proven strategies, exciting background information and effective methods that you can apply directly in your practice.
Create space for your strengths.
Start a consultation now!
Would you like more information about our services or to arrange a consultation with our experts? The Lorenz-Seminare team will be happy to give you an overview and advise you individually. Simply enter your details and we will call you back immediately!