The pressure in B2B sales is constantly increasing. Markets are becoming tighter, competition more intense and the price war tougher. Many sales professionals feel like they are in a “red ocean” – an ocean full of sharks in which everyone is fighting for the same customers. But what if there is a way out? What if it is possible to sail into a “Blue Ocean” where there is hardly any competition and new markets are waiting to be conquered?
In the latest episode of our podcast “Einwand:los”, Karl-Heinz Lorenz discusses precisely these questions with B2B sales expert Marc Goettiger. Together, they shed light on the concepts of the “Blue Ocean Strategy” and the “Red Ocean” and translate them into the practice of modern B2B sales.
In this episode you will find out:
- Red Ocean survival strategies: How to not just survive, but thrive in the face of tough competition.
- The psychology of the price war: How to break away from pure price comparison and communicate the true value of your offer.
- The path to the Blue Ocean: concrete steps to identify and develop new markets.
- Typical errors in sales thinking: The mistakes you should definitely avoid in the “Red Ocean”.
- Practical hacks for B2B sellers: directly applicable tips to differentiate yourself from the competition.
This episode is a must-listen for all sales managers, managing directors and ambitious salespeople who are not satisfied with the status quo and want to take their success into their own hands. Listen in now and discover how to set a new course for your sales success