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Food for thought October ’19

Our drivers in Berlin, who are bursting with ideas, announced them to us and delivered them reliably and nicely packaged: The economic dip.

Neither totally surprising nor catastrophic, but for some a challenge previously unknown in their professional lives. After almost 10 years of stable economic growth, we are in the midst of a profound structural change that is being fueled both economically and ecologically. On a positive note, many companies, employees and business leaders are facing a time full of opportunities!

Smart, well-trained economists and business economists know these cycles, these changes between highs and lows. They have prepared the company well during the growth phase and acted anti-cyclically. This means that investment capital has been set aside and the pot for competitive measures is well filled. This is exactly what can be used to score points. The fearful (and unprepared) take refuge in cost-cutting measures and thus kill any motivation, any forward-looking approach. The courageous use the reserve to gain market share against defensive competitors right now.

This is particularly important in the sales process!

Paralyzing salespeople with lengthy evaluations that ultimately only serve to exculpate is an absolutely criminal sin. More presence with customers is required, more commitment and thinking along at a high quality standard. Your employees need clear perspectives and your customers need partners who think and act in a solution-oriented manner. This means that personnel development also gains in quality during the crisis. Targeted, motivating training on the one hand and, on the other, a good view of the people involved, both employees and managers: who is really committed and who can chart a safe course even in strong winds, steering the ship and crew correctly.

We will be happy to show you which special training measures are useful and effective for your team right now in a personal meeting – on site or in a web meeting.

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