Generation Z is causing debate: Are they lazy or just smart enough not to settle for outdated working models? Companies are finding it increasingly difficult to attract young talent – traditional job advertisements no longer work. But what really matters?
In this episode of Einwand:Los, Karl Heinz Lorenz talks to Mathis Abendroth, student and expert in personal branding, employer branding and corporate influencing. Together, they explore the question of what Gen Z expects from employers, what mistakes companies make in recruiting and why social media is the most important tool in the war for talent today. Mathis shares his own experiences with employers such as SRH and SAP – open, direct and unembellished.
They also take a look into the future: how will the world of work change with the next generation, the alphas? And what can companies do today to remain attractive in the long term? An honest conversation with Karl Heinz Lorenz and Mathis Abendroth – full of practical insights, clear opinions and valuable ideas for companies!