In B2B business, a needs analysis of the target customer is the basic prerequisite for creating a suitable offer. A needs analysis of a sales employee aims to determine the appropriate measures for the individual development and qualification of sales employees.
Social competence + professional competence (sales) = sales competence (potential)
85 questions in all relevant fields of sales determine the personal development status of the sales employee and show the potential areas for development.
Benefits for sales staff
- Neutral feedback and status quo report on personal sales skills
- Personal roadmap for prioritizing development measures
- Analysis result to support a regular employee or development meeting
- Directions on the way to systematically increasing sales results and revenue
- Questions and tips for self-reflection
Benefits for the sales manager
- Saves time in determining the individual sales skills and competencies of each employee
- Helpful tool for planning sales targets for individual employees and teams
- Targeted advice and recommendations for individual employee coaching / employee support by the manager
- Secure basis for decision-making when putting together project teams in complex sales situations
- Opportunities to supplement the variable remuneration for the achievement of sales targets with action and development targets
Benefits for HR
- Valuable tool for assessing sales skills and competencies in recruitment interviews
- Personalized and measurable development measures / training instead of a one-fits-all strategy
- Homogeneous and motivated participant groups in training courses and seminars with faster development success for participants
- Better employer branding, especially in the sales area, significant image enhancement by emphasizing the individual importance of each employee
- Efficient management and planning of personnel resources Sales also with regard to future corporate goals
Further information? Offer? Booking? – Get in touch with us!
by Max U. Treichel, trainer at Lorenz-Seminare